I read an interesting Jupiter Research study about imminent changes in SEM agency/client relationships today.
Gary Stein, from Jupiter, has researched the American SEM marketplace and concluded that clients are likely to switch between agencies in the coming years, as they hunt around for better deals and better results.

Our surveys indicate most agency relationships are

As we’ve mentioned in many posts, link popularity (derived from how many significant webpages link to you) is one of the best ways to achieve higher search engine ranking.
However as in most industries, there is a legitimate way to maximise backlinks…and a whole encyclopedia of illicit methods for achieving this. Unfortunately most non-IT savvy individuals

Google in the US is being forced to take preventative measures over potential exploitation of it’s highly successful pay-per-click ad system.
Click Defense , a US company specialising in protecting clients from ad fraud (or click spamming), has filed a law suit against Google claiming that they are not doing enough to prevent fraudulent clicks.
Their

“Does Google have a strategy, or are we just a bunch of mad computer scientists running around building whatever we want?” Catchy way to start a blog post I thought, conjuring up Einsteinian images of madmen in white lab coats with the gleam of computer screens reflected in their spectacles. Of course, the question isn’t

Email is frequently discussed as one of the best tools for online marketing - but what differentiates intelligent email communications from mindless (and illegal) spam?
Below is a summarised version of Dan Thies’ advice on how to make your email marketing campaign a meaningful communication to potential consumers.

Use E-Zines To Target Your Audience - If you

Online advertisers in the USA are being spoilt for choice - there is now yet another entrant to the contextual banner ad market. ContextWeb has released the technology, though it’s still unknown how much of a threat they’ll represent for the main players. In my opinion, whoever is the first to bring out a rich

Just in case you were wondering, we are currently re-designing our site - so this blog will soon look like the rest of the site.

Further to last week’s post about News Corp’s purchase of Intermix Media, the Australian Financial Review, Weekend Edition had a wily article about renewed Big Media interest in the web.
Titled “THE BIG BOYS’ SECOND BET ON THE INTERNET - THEY’RE BACK!”, it showed an 18-month timeline of major internet acquisitions. All three of Australia’s

Advertisers have always been interested in the process of ‘branding‘ their product - traditionally through hammering their corporate image into an indiscriminate public over the broadcast media.
Most however, have yet to embrace the realm of online branding. Early models of online branding campaigns basically consisted of a companys logo appearing on various webpages or pop-up

So you want to improve your site’s ranking in the major search engines but don’t understand the complexities of how it all works?
For anyone serious about really boosting their ranking, help from a professional agency is the best solution.
But if you’re looking for a few ideas on how to get started, below is a summarised