Email marketing tips

Email is frequently discussed as one of the best tools for online marketing - but what differentiates intelligent email communications from mindless (and illegal) spam?

Below is a summarised version of Dan Thies’ advice on how to make your email marketing campaign a meaningful communication to potential consumers.

• Use E-Zines To Target Your Audience - If you haven’t got a mailing list of your own, you’ll want to use opt-in email newsletters to find and reach your desired audience.
• Test Your Copy and Offers With Classified Ads - In order to prevent your first email marketing campaign from being an expensive lesson, use low-cost (or free) classified ads to test different headlines and offers and work out the most successful wording.
• Give Good Ads Top Exposure - Once you have an ad that’s tested well, your best results will come from “top ads” (also known as sponsor ads) in the e-zines you’ve selected.
• Build Your Own Mailing List - One of the most important parts of our strategy is to build your own opt-in list of customers and prospects. Over time, this list will become a serious source of revenue, and a vital strategic asset for your business.
• Never Stop Testing - You should always be testing, making small changes to your ad, your offer, your website, maybe even the price of your product, to find the right combination.
• Offer A Well Targeted Bonus For Responses - It’s often helpful to offer a free bonus in your e-zine ads, as an incentive to respond. Choose this bonus to be relevant to your chosen market, and something that may actually be of interest to them.
  

Further information tips for advanced email marketing techniques can be found here.