Yesterday we received a request from Google to participate in its latest customer feedback survey. Anyone with an Adwords account probably received one. However professional agencies may have received a slightly different range of questions related to the professional agency features of Adwords.
An interesting thing to note about our survey was a range of questions

Google released its latest financial results yesterday - its 2nd quarter profit had quadrupled on the same period last year. Google’s market value now sits at AUD $119.19 billion - not bad for company less than seven years old.

Is the internet an important place for media companies to be? You would guess that’s definitely the current thinking of Rupert Murdoch, with the announcement yesterday that News Corp has purchased Intermix Media for US $580 million.
Since Rupert famously dismissed the internet’s viability during the dot com boom, News Corp has reversed its web thinking

Ever noticed that little green strip in the Google Toolbar?
It’s supposed to give a clear visual indication of the page rank of the site you are on - but many have complained about the inaccuracy of the data this gadget provides.
Consumers seem generally content to trust the newly revamped PageRank reporting bar, but Search Engine

Although their ads convert relatively well, the managers of pay-per-click campaigns are not happy with the format provided by Yahoo search marketing.
Yahoo has been on the brunt of anger from internet advertisers this week over the inefficiency of its ‘Direct Traffic Centre‘ interface.
Much of the criticism of Yahoo’s search marketing services has been antagonised by

A recent case involving the online Trading Post and the ACCC has some important implications for pay per click advertising and search engine marketing in general. An article in B&T Weekly states the facts pretty clearly:

“The meteoric rise of search engine marketing hit its first bump this week when the Australian Competition and Consumer Commission

“When you woke up this morning, were you a master copywriter, direct marketing expert, search engine guru, and website designer?”
This is the question but forward by Dan Thies, and may seem like an exaggeration but actually illustrates an interesting point about the nature of electronic commerce. Many businesses that have thrived in their traditional