A really interesting document arrived via email today. Someone was kind enough to send me an excel sheet that contains the total number of searches on Australia’s largest directory for the top 2500 search terms for Australia from ’99-’04 !!
I was surprised to find ‘restaurants’ in #1 position for the each year, a clear leader

So you want to do some Internet advertising? Sounds straightforward enough – it’s just like taking out some trade publication ads, only online. Well, not quite. Here’s three strategies you might want to think about.
Banner Ads
In the young and innocent days of the web, big + flashy was thought to = click throughs. So, the

A few days ago I was talking with an account rep from a large Australian media agency and he cited the example of a client of theirs who had just spent over $150,000 on a banner advertising campaign, and the rep was shocked that the client was complaining that they only had 30 trackable orders

Many of us use Google every day to search for websites that relate to our business, or are just of personal interest.
What you may not have yet discovered however is a host of other search features made available in Google’s eternal quest to become the world’s most sophisticated organiser of information.
Some of the more useful

Well it looks like it’s now official. For those that haven’t noticed, for many competitive searches there are now three sponsored ads that appear on Google above the search results.
Although it’s been known for a while that Google have been testing this new method of showing ads, it’s only last week that we really

If, back at the 1980 Moscow Olympics, Norman May had bellowed, “Silver, silver to Australia, silver!” we probably would have thought, “what are you on about (you tosser).” As it was, the call was “gold,” so everyone got very excited – not least of all Norman. What is it about the mysterious number one?
As a

Before we talk about link building, try to get your head around infinity. I mean really try and imagine a universe without limits. It hurts doesn’t it? A new artistic impression of the Milky Way galaxy was released yesterday, approximating our own sun’s position in this 100,000-light-year-wide goliath. (One light year is about 9.5 trillion

Here’s something new for any developers out there. The Yahoo! Developer Network has recently added a new shopping web services application program interface (API). What the hell does that mean? Well, if you’re so inclined you can use the new API to create your own applications that do things like comparison shopping and product search.

It’s no secret that your site’s ranking will be significantly improved the more links that exist on the web pointing back to you - but not just any links will do…
When the page rank technology that Google uses to rank search results became public knowledge, many inexperienced webmasters thought they had found a quick-fix solution

It’s redefined mediated human interaction in the 21st century and now we can hardly remember what life was like without the web…but the internet has by no means reached its full potential.
At their last estimate in June 2005, Internet World Stats put the current figure of internet users at 938 million. This is up from