Three Top ads on Google here to stay

Well it looks like it’s now official. For those that haven’t noticed, for many competitive searches there are now three sponsored ads that appear on Google above the search results.

Although it’s been known for a while that Google have been testing this new method of showing ads, it’s only last week that we really started to see a major increase in the click through rates on most of the PPC accounts we manage. Adding one extra ad above the search results has had a very positive impact on the average click through rates we’re seeing.

Google have confirmed to SiliconBeat that the changes are here to stay so those that manage accounts professionally had better quickly take this in to account while managing their client’s accounts. While it’s great to get the extra click through rate on good performing keywords, you don’t necessarily want to get the extra clicks on underperforming keywords either.