AC Nielsen has announced that one-tenth of the world’s population make purchases online. That’s 627 million people who have ever shopped online, including 325 million in the last month.According to their “Global Online Shopping Habits” survey, Books are the most widely purchased item, followed by DVDs/Video/Games and Airline Tickets/Reservations at number three.
In Australia, 88%

Yes, this is apparently true. A Lebanese search engine marketer has just named his son “Google”. You can check it on the official Swedish Registry if you’re keen.

If you haven’t already heard, there’s a new black in online advertising: pay-per-call. For businesses that would prefer to have customers phone them directly, rather than visit their website, pay-per-call could be the solution.
Sensis is doing a trial run of a pay-per-call system with their BidSmart service. It seems like consumers and businesses both win

“You’ve got to be kidding! People actually click on this stuff?” This was Google chief executive Eric Schmidt’s thoughts when shown Google AdWords for the first time four years ago. Schmidt made the confession during a conference of the Association of National Advertiser’s in Phoenix. (See article). Prima facie it does seem pretty crazy that

We often hear people say, “I want to be number one on Google.” Fair enough, but what do they actually mean by that? The thing is, there’s a big difference between ranking first on Google Australia with “pages from Australia,” or with “all the web” checked, or on Google U.S. Understanding this difference is very