Online Shopping Blasts Off

AC Nielsen has announced that one-tenth of the world’s population make purchases online. That’s 627 million people who have ever shopped online, including 325 million in the last month.

According to their “Global Online Shopping Habits” survey, Books are the most widely purchased item, followed by DVDs/Video/Games and Airline Tickets/Reservations at number three.

In Australia, 88% of males and 86% of females have bought something online, with 53% of Australians having made a purchase in the last month. So it seems like online shopping is really starting to take off.

According to the survey, credit cards were the most popular payment method, with Visa leading the field globally.