How big a problem is click fraud? Minor or breath-takingly large? It’s been a burning issue ever since the introduction of pay per click advertising systems and it’s not going away. Not until there is finally some transparency on the real click fraud percentage rates, that is.
Web Guerilla, aka Greg Boser, is looking for

We’re certainly a little biased considering we’re in the online advertising business. But with the latest TV advertising data released in the USA, it’s virtually undeniable that big ad spending patterns are moving away from TV. And quickly.
For anyone who missed the data, here’s the key points again:

For the Sep 2005 quarter, ad revenue for

OK, so now it’s December. I know some of you must be struggling to look busy as the office winds down to Christmas, so I thought I’d share some “must-read” stories that I found during the year.
Hopefully, it’ll help you fill out a few more hours in front of your boss by “researching” the latest

When a company’s value goes from $1 million to $70 billion in just five years, then it’s probably fair to say they’re doing a few things right.
Here’s an article from Google’s CEO, Eric Schmidt, outlining the Ten Golden Rules that drive the search engine megalith’s work ethos.

Here’s a screenshot of BidSmart’s pay-per-call trial service called ‘click to call,’ which is now up and running. As I wrote previously, PPCall is a new form of pay-per-click advertising that allows web-users to request a phone call from advertisers.

It’s official. With almost no hullabaloo, Google’s content ad network has begun allowing the use of rich-media Flash ads. Given that Flash ads are the ‘holy grail’ according to most major online marketers, this is potentially a big shake-up to online publishers and advertisers.
In the world of brand marketers, who focus on building brands rather