Search technology to reach TV ads via TiVo

Everyone knew it was coming but very few people would’ve expected it so soon: the extension of search technology into TV advertising.

In the US last week, TiVo announced it had partnered with several large media and ad agencies to allow its users to select categorises of TV ads they would be interested in receiving via a keyword search function.

If you read this Wall Street Journal article, the idea and technology still sound a fair way removed from what TV viewers would actually want (many TV consumers use TiVo precisely to avoid advertising altogether) however it’s a clear sign that TV advertising and the Google business model are going to intersect at some point in the near future.