Gone Searching
Archive for January, 2006

Search engines & mobile phones

January 12th, 2006 Posted by : Found Agency

The race to be the #1 mobile content player is definitely getting hot in 2006.
On January 6th Yahoo launched its Yahoo Go service - basically, their tailor-made mobile service to integrate their online content with 3G phones. So do you reckon Google wasted any time with a counter-attack? No chance. In typical Google fashion, they

Posted in: sem

Google ads hitting newspapers

January 12th, 2006 Posted by : Found Agency

For search engine afficianandos this is old news. But for those who hadn’t already heard, Google has now formally partnered with Chicago’s Sun-Times newspaper to trial a new print advertising scheme.
Under the deal, Google is currently filling what’s known as “unsold inventory” in the Sun-Times — essentially ad spots in the newspaper that the

Posted in: google

Nice career move

January 10th, 2006 Posted by : Found Agency

Recruitment head-hunters, read this rumour and weep: according to some well-connected blog-o-sphere sources, Bill Clinton has been interviewing for a job at Microsoft. And not just any job - the word is, he’s potentially going to fill a top position on the company’s board.
For a man with experience running the world’s biggest superpower, it’ll

Posted in: random

Spammer hit for $11 billion

January 10th, 2006 Posted by : Found Agency

Ever received spam? Hate it? Then you are going to love this article. A Florida-based email spammer has just received a $11 billion judgement against him.
Now if only someone could extend this to virus creators & Nigerian con artists.

Posted in: email marketing

A fast internet for all? Or just for some?

January 9th, 2006 Posted by : Found Agency

Apparently, it’s a tough world for US internet service providers right now. Competition is fierce, margins are wafer thin, capital expenditure requirements are as high as ever, and potential new ISP options (such as offered by Google) may soon open up to the wider public.
Two of the USA’s biggest ISPs, Bell South and AT&T, have

Posted in: news & trends

Google co-brands Dell

January 9th, 2006 Posted by : Found Agency

Can someone please tell me: is this Google or is this Dell? The answer confounds me.

Posted in: google

Google opens online video store

January 8th, 2006 Posted by : Found Agency

It’s been coming for quite some time but now it’s official: Google has opened an online video store which will allow owners of premium video, movie and TV content to sell their libraries via a Google search interface. The beta Google Video program has been live for around 18 months now and by my reckoning,

Posted in: google

Update: Google Base Speculation

January 8th, 2006 Posted by : Found Agency

The Google rumour mill is almost mirroring the paparazzi. Today’s latest bit of speculation? That Google is upping the ante in online classifieds with a potential takeover of giant US employment website Monster.com. Personally, I don’t see it happening soon - but I’ve been wrong before.

Posted in: google

2006 - The year of the 800-pound Google?

January 5th, 2006 Posted by : Found Agency

Since the calendar rolled into 2006 there has been a tidal wave of speculation about Google’s plans for the upcoming 12 months.
Considering Google’s value (US $140 billion) is still based almost entirely on the Google Adwords system, Wall Street analysts and business/technology journalists are postulation what new paid products and services will be rolled out

Posted in: google

The future of PPC search ads - a move to Cost per action?

January 2nd, 2006 Posted by : Found Agency

In this Wired article, author Charles C. Mann investigates the potential rise of cost-per-action search engines ad systems, in response to click fraud problems on pay-per-click systems such as on Google and Overture. One such CPA search engine already exists - Snap.com.
Although these CPA advertising models have been talked about for quite some time, there

Posted in: ppc

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