Google responds to Click Fraud commentary

Google responds to the click fraud commentary. Although there is still a complete lack of transparency with regard to the actual “invalid click” numbers, Google must be congratulated for making some kind of public comment to the advertising market about click fraud. As far as I know, Yahoo, MSN and local search engine Sensis haven’t made a peep about the impact of invalid clicks on their networks yet. Although advertiser complaints about click fraud are extremely low, transparency about what does occur is the key to credibility.

Also an interesting article here with a rumoured settlement deal on the table for the click fraud class action currently against Google. If this article is correct, Google is set to shorten the time-frame available for advertisers to lodge click fraud complaints.