EuroLab Research: Large media agencies do not cater sufficiently in "new media" expertise

According to a new research study released by EuroLab, less than 28% of marketing managers are “satisified” with the new media “expertise” of traditional big media agencies. The study revealed that while Big Agencies had touted their expertise in internet and mobile phones for several years, their new media service offerings didn’t rate against smaller agencies. Good news for us, bad news for marketers still stuck with big agencies. Especially for those marketers using big “new media” agencies who rank on page 20+ for terms such as “SEO”.