Google has recently changed their “Google Webmaster Guidelines” in a bid to “communicate more effectively with webmasters”, no biggy I hear you say. Well the change on the guidelines could have a significant impact on people that rely heavily on reciprocal links. It’s no secret to anyone that has delved into the world of SEO

As search evangelists we practice what we preach here at Found. Our typical weapon of choice when searching is Google although, in an attempt to remain impartial we will throw the odd query to Yahoo! and NineMSN/Live. You can imagine our surprise when we found these results for a search for “child care” after searching