February 28th, 2008
Posted by : Simon Dunwoody
Search engine optimisation (SEO) and Pay-Per-Click (PPC) has traditionally been the realm of businesses trying to attract customers to their site, either for online ecommerce transactions or as a form of lead generation. The industry has grown from a small “cottage” industry just 4 or 5 years ago to a multi-million dollar booming industry
October 10th, 2007
Posted by : Simon Dunwoody
Aaron Wall of “SEO Book” fame, has a great blog post about all three major search engines (Google, Yahoo! and MSN) updating their algorithms to a certain extent.
The biggest and quite significant change I’ve seen here in Australia is to MSN/Live. One of our clients has increased his visibility by 20 percent in one month!!!
July 16th, 2007
Posted by : Tim Macdonald
(Note: this Article was re-published in Marketing Magazine’s Digital Survival Guide 2007)
Successful marketing engages the right audience and engaging someone is often as simple as providing them with relevant information when they want it. Search marketing has proven the success of this extremely simple idea by delivering targeted text-based advertising to search engine results pages
December 19th, 2005
Posted by : Found Agency
November remains the month to be seen online if you’re interested in attracting Christmas related purchases. This is the verdict from Nielsen//NetRatings, who reported that the average Australian Internet shopper spent AUD $471 online in November 2005. This represented a spend increase on the Christmas 2004 online shopping season.
Netratings reported that six (6) million Australian
August 31st, 2005
Posted by : Found Agency
A really interesting document arrived via email today. Someone was kind enough to send me an excel sheet that contains the total number of searches on Australia’s largest directory for the top 2500 search terms for Australia from ’99-’04 !!
I was surprised to find ‘restaurants’ in #1 position for the each year, a clear leader
July 4th, 2005
Posted by : Found Agency
A recent case involving the online Trading Post and the ACCC has some important implications for pay per click advertising and search engine marketing in general. An article in B&T Weekly states the facts pretty clearly:
“The meteoric rise of search engine marketing hit its first bump this week when the Australian Competition and Consumer Commission
