A few days ago I was talking with an account rep from a large Australian media agency and he cited the example of a client of theirs who had just spent over $150,000 on a banner advertising campaign, and the rep was shocked that the client was complaining that they only had 30 trackable orders

Online advertisers in the USA are being spoilt for choice - there is now yet another entrant to the contextual banner ad market. ContextWeb has released the technology, though it’s still unknown how much of a threat they’ll represent for the main players. In my opinion, whoever is the first to bring out a rich

Advertisers have always been interested in the process of ‘branding‘ their product - traditionally through hammering their corporate image into an indiscriminate public over the broadcast media.
Most however, have yet to embrace the realm of online branding. Early models of online branding campaigns basically consisted of a companys logo appearing on various webpages or pop-up