Note: All recollections, observations and opinions have been coloured by excessive alcohol, sausages and geeky SEO “in” jokes.
The SMX Sydney franchise has just rolled through Sydney and every SEO/SEM person in the country (who could afford the ticket) descended on Luna Park for two days of fun, frivolity, hanging with international SEO rock stars

Search engine optimisation (SEO) and Pay-Per-Click (PPC) has traditionally been the realm of businesses trying to attract customers to their site, either for online ecommerce transactions or as a form of lead generation. The industry has grown from a small “cottage” industry just 4 or 5 years ago to a multi-million dollar booming industry

(Note: this Article was re-published in Marketing Magazine’s Digital Survival Guide 2007)
Successful marketing engages the right audience and engaging someone is often as simple as providing them with relevant information when they want it. Search marketing has proven the success of this extremely simple idea by delivering targeted text-based advertising to search engine results pages

I thought this little snippet of business research was a no-brainer: SMB owners are getting more and more stressed with each passing year. It’s UK research but I’m sure it’s the same here for Australian business owners.

Further to last week’s post about News Corp’s purchase of Intermix Media, the Australian Financial Review, Weekend Edition had a wily article about renewed Big Media interest in the web.
Titled “THE BIG BOYS’ SECOND BET ON THE INTERNET - THEY’RE BACK!”, it showed an 18-month timeline of major internet acquisitions. All three of Australia’s

Is the internet an important place for media companies to be? You would guess that’s definitely the current thinking of Rupert Murdoch, with the announcement yesterday that News Corp has purchased Intermix Media for US $580 million.
Since Rupert famously dismissed the internet’s viability during the dot com boom, News Corp has reversed its web thinking

“When you woke up this morning, were you a master copywriter, direct marketing expert, search engine guru, and website designer?”
This is the question but forward by Dan Thies, and may seem like an exaggeration but actually illustrates an interesting point about the nature of electronic commerce. Many businesses that have thrived in their traditional