Gone Searching
Archive for the 'news & trends' Category

SMX Sydney (un)wrap-up

April 14th, 2008 Posted by : Daniel Benton

Note: All recollections, observations and opinions have been coloured by excessive alcohol, sausages and geeky SEO “in” jokes.
The SMX Sydney franchise has just rolled through Sydney and every SEO/SEM person in the country (who could afford the ticket) descended on Luna Park for two days of fun, frivolity, hanging with international SEO rock stars

Internet Explorer 8

March 6th, 2008 Posted by : Simon Dunwoody

Microsoft has just released a beta version of Internet Explorer 8, already! I’m personally not a fan of IE, but thought I’d have a look at it, seen as it’s 3 or 4 years since I made the switch to Firefox. Anyway, while installing IE 8 I came across this

Quite surprising that the default search

Posted in: msn, news & trends, google

New Google Analytics Feature - Site Benchmarking

March 6th, 2008 Posted by : Simon Dunwoody

I’ve just read an interesting post from Search Engine Land, announcing the introduction of benchmarking data within Google Analytics. This essentially means that you’ll be able to compare your own stats (UB’s, page impressions, time on site etc.) with aggregate data for your industry. The catch is that you need to opt in to

Posted in: news & trends, google

Harnessing the power of search engine marketing for recruitment

February 28th, 2008 Posted by : Simon Dunwoody

Search engine optimisation (SEO) and Pay-Per-Click (PPC) has traditionally been the realm of businesses trying to attract customers to their site, either for online ecommerce transactions or as a form of lead generation. The industry has grown from a small “cottage” industry just 4 or 5 years ago to a multi-million dollar booming industry

Who said Google Bombing was dead?

January 30th, 2008 Posted by : Simon Dunwoody

Google was supposed to have made changes to their algorithm that eliminated Google bombs, the most famous being “miserable failure” - which displayed Whitehouse.gov as the no.1 result. It would seem that Google may have some more fine tuning to do as there appears to be a new Google bomb. Tom Cruise is going to

Posted in: news & trends, google, seo

Google Mapplets - the poor man’s GPS?

November 19th, 2007 Posted by : Kunaal Ramchandani

As a developer, seeing what Google is continually doing with its Google Maps products is always interesting. I still remember when they first started - 8 February 2005. Google Maps was the first major application that relied really heavily on AJAX. The ability to download grid squares on the fly was pretty amazing and it

Posted in: news & trends, google

Universal search - not always universally relevant

October 26th, 2007 Posted by : Daniel Benton

Universal search is a hot topic currently with various pundits hypothesising over the ramifications for SEO and the opportunities that universal search may provide.I generally love Google and the continuous innovation they bring to the search space. However I have spotted a few bugs in the new(ish) map based results that

Posted in: news & trends, seo

Good people can be hard to find…

September 12th, 2007 Posted by : Tim Macdonald

Now, recruiting can be a challenge any day of the week but the US Government certainly has their work cut out for them… The blog rolls were well and truly oiled up when the $240K a year AJAX job post started to circulate in late July, with a start date for mid August. By now,

Reciprocal linking for SEO - Google’s new “rules”

August 21st, 2007 Posted by : Simon Dunwoody

Google has recently changed their “Google Webmaster Guidelines” in a bid to “communicate more effectively with webmasters”, no biggy I hear you say. Well the change on the guidelines could have a significant impact on people that rely heavily on reciprocal links. It’s no secret to anyone that has delved into the world of SEO

Posted in: news & trends, seo

Is this a Google bug?

August 7th, 2007 Posted by : Daniel Benton

As search evangelists we practice what we preach here at Found. Our typical weapon of choice when searching is Google although, in an attempt to remain impartial we will throw the odd query to Yahoo! and NineMSN/Live. You can imagine our surprise when we found these results for a search for “child care” after searching

Posted in: news & trends, ppc

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