According to new market research published today (13 Sep 2005) by iProspect, 35% of organizations that outsource their natural search engine optimization and also participate in pay per click advertising – and can measure the ROI of each – recognize a higher return from SEO. See the full report from EmediaWire here.
This is interesting data

So you want to do some Internet advertising? Sounds straightforward enough – it’s just like taking out some trade publication ads, only online. Well, not quite. Here’s three strategies you might want to think about.
Banner Ads
In the young and innocent days of the web, big + flashy was thought to = click throughs. So, the

A few days ago I was talking with an account rep from a large Australian media agency and he cited the example of a client of theirs who had just spent over $150,000 on a banner advertising campaign, and the rep was shocked that the client was complaining that they only had 30 trackable orders

Well it looks like it’s now official. For those that haven’t noticed, for many competitive searches there are now three sponsored ads that appear on Google above the search results.
Although it’s been known for a while that Google have been testing this new method of showing ads, it’s only last week that we really

The format of pay-per-click advertising is proving popular for small businesses who want to get the most out of their advertising budget.
Research into small business advertising by the Kelsey Group indicates that PPC advertising is likely to play an increasingly important role in the total publicity costs for smaller operators.
The study found that small business

Google in the US is being forced to take preventative measures over potential exploitation of it’s highly successful pay-per-click ad system.
Click Defense , a US company specialising in protecting clients from ad fraud (or click spamming), has filed a law suit against Google claiming that they are not doing enough to prevent fraudulent clicks.
Their