Note: All recollections, observations and opinions have been coloured by excessive alcohol, sausages and geeky SEO “in” jokes.
The SMX Sydney franchise has just rolled through Sydney and every SEO/SEM person in the country (who could afford the ticket) descended on Luna Park for two days of fun, frivolity, hanging with international SEO rock stars

Search engine optimisation (SEO) and Pay-Per-Click (PPC) has traditionally been the realm of businesses trying to attract customers to their site, either for online ecommerce transactions or as a form of lead generation. The industry has grown from a small “cottage” industry just 4 or 5 years ago to a multi-million dollar booming industry

In 2007 SEM and SEO are increasingly being incorporated in mainstream B2C marketing budgets to achieve a number of objectives including delivering cheap targeted traffic, client acquisition, lead generation and branding.
But how does search work for B2B industries? SEM has up until now had a smaller share of B2B marketing budgets with some marketer’s assuming

I really don’t envy companies trying to choose a search marketing provider. Choosing a provider for either SEO or PPC ad management can be a very important decision for your business. Get it right and the ROI effects could be business-transforming. Choose the wrong SEM and you might as well have gambled your allotted search

I certainly wouldn’t have thought snack foods were one of the leading categories. But then again, after seeing this “Sponsored link” ad alongside a message in my Gmail account, I could be wrong. It’s Adwords for Cheese Rings. Hope they get some extra traffic from this post

According to a new research study released by EuroLab, less than 28% of marketing managers are “satisified” with the new media “expertise” of traditional big media agencies. The study revealed that while Big Agencies had touted their expertise in internet and mobile phones for several years, their new media service offerings didn’t rate against smaller

Google responds to the click fraud commentary. Although there is still a complete lack of transparency with regard to the actual “invalid click” numbers, Google must be congratulated for making some kind of public comment to the advertising market about click fraud. As far as I know, Yahoo, MSN and local search engine Sensis haven’t

I first predicted it nearly three years ago (man I wish I had started a blog back then so I could prove it) but anyway someone’s now actually gone and done it. Started a dedicated search engine marketing magazine, that is. The Search Marketing Standard will launch in May this year, although it will only

The race to be the #1 mobile content player is definitely getting hot in 2006.
On January 6th Yahoo launched its Yahoo Go service - basically, their tailor-made mobile service to integrate their online content with 3G phones. So do you reckon Google wasted any time with a counter-attack? No chance. In typical Google fashion, they

We’re certainly a little biased considering we’re in the online advertising business. But with the latest TV advertising data released in the USA, it’s virtually undeniable that big ad spending patterns are moving away from TV. And quickly.
For anyone who missed the data, here’s the key points again:

For the Sep 2005 quarter, ad revenue for