OK, so now it’s December. I know some of you must be struggling to look busy as the office winds down to Christmas, so I thought I’d share some “must-read” stories that I found during the year.
Hopefully, it’ll help you fill out a few more hours in front of your boss by “researching” the latest

So you want to do some Internet advertising? Sounds straightforward enough – it’s just like taking out some trade publication ads, only online. Well, not quite. Here’s three strategies you might want to think about.
Banner Ads
In the young and innocent days of the web, big + flashy was thought to = click throughs. So, the

I read an interesting Jupiter Research study about imminent changes in SEM agency/client relationships today.
Gary Stein, from Jupiter, has researched the American SEM marketplace and concluded that clients are likely to switch between agencies in the coming years, as they hunt around for better deals and better results.

Our surveys indicate most agency relationships are

Advertisers have always been interested in the process of ‘branding‘ their product - traditionally through hammering their corporate image into an indiscriminate public over the broadcast media.
Most however, have yet to embrace the realm of online branding. Early models of online branding campaigns basically consisted of a companys logo appearing on various webpages or pop-up

A recent case involving the online Trading Post and the ACCC has some important implications for pay per click advertising and search engine marketing in general. An article in B&T Weekly states the facts pretty clearly:

“The meteoric rise of search engine marketing hit its first bump this week when the Australian Competition and Consumer Commission