Note: All recollections, observations and opinions have been coloured by excessive alcohol, sausages and geeky SEO “in” jokes.
The SMX Sydney franchise has just rolled through Sydney and every SEO/SEM person in the country (who could afford the ticket) descended on Luna Park for two days of fun, frivolity, hanging with international SEO rock stars

Search engine optimisation (SEO) and Pay-Per-Click (PPC) has traditionally been the realm of businesses trying to attract customers to their site, either for online ecommerce transactions or as a form of lead generation. The industry has grown from a small “cottage” industry just 4 or 5 years ago to a multi-million dollar booming industry

Google was supposed to have made changes to their algorithm that eliminated Google bombs, the most famous being “miserable failure” - which displayed Whitehouse.gov as the no.1 result. It would seem that Google may have some more fine tuning to do as there appears to be a new Google bomb. Tom Cruise is going to

Universal search is a hot topic currently with various pundits hypothesising over the ramifications for SEO and the opportunities that universal search may provide.I generally love Google and the continuous innovation they bring to the search space. However I have spotted a few bugs in the new(ish) map based results that

Aaron Wall of “SEO Book” fame, has a great blog post about all three major search engines (Google, Yahoo! and MSN) updating their algorithms to a certain extent.
The biggest and quite significant change I’ve seen here in Australia is to MSN/Live. One of our clients has increased his visibility by 20 percent in one month!!!

Google has recently changed their “Google Webmaster Guidelines” in a bid to “communicate more effectively with webmasters”, no biggy I hear you say. Well the change on the guidelines could have a significant impact on people that rely heavily on reciprocal links. It’s no secret to anyone that has delved into the world of SEO

We recently did some pay per click advertising work for a consumer website using a 1300 phone number as its domain name. What’s a “phone name” I hear some of you ask? It’s simply a 1300 or 1800 phone number that actually spells a business name / word if you look at the number keys

I came across this web blog article today about the surprising number of large-scale commercial websites that are “hiding” links within their content pages - one of the taboo items on Google’s webmaster guidelines instructions.
Wherever there is money to be made on the internet, people will always push the envelope of Google’s guidelines. Be they

It seems that search engine optimisation has well and truly hit the public consciousness. Over the past few weeks there have been numerous big articles written by major media organisation about the impact of “black hat” SEO practices.
Anyway, yesterday the UK’s Guardian newspaper wrote an article about “black hat” SEO industry practices. For the story,

We often hear people say, “I want to be number one on Google.” Fair enough, but what do they actually mean by that? The thing is, there’s a big difference between ranking first on Google Australia with “pages from Australia,” or with “all the web” checked, or on Google U.S. Understanding this difference is very