According to new market research published today (13 Sep 2005) by iProspect, 35% of organizations that outsource their natural search engine optimization and also participate in pay per click advertising – and can measure the ROI of each – recognize a higher return from SEO. See the full report from EmediaWire here.
This is interesting data

A really interesting document arrived via email today. Someone was kind enough to send me an excel sheet that contains the total number of searches on Australia’s largest directory for the top 2500 search terms for Australia from ’99-’04 !!
I was surprised to find ‘restaurants’ in #1 position for the each year, a clear leader

So you want to do some Internet advertising? Sounds straightforward enough – it’s just like taking out some trade publication ads, only online. Well, not quite. Here’s three strategies you might want to think about.
Banner Ads
In the young and innocent days of the web, big + flashy was thought to = click throughs. So, the

If, back at the 1980 Moscow Olympics, Norman May had bellowed, “Silver, silver to Australia, silver!” we probably would have thought, “what are you on about (you tosser).” As it was, the call was “gold,” so everyone got very excited – not least of all Norman. What is it about the mysterious number one?
As a

Before we talk about link building, try to get your head around infinity. I mean really try and imagine a universe without limits. It hurts doesn’t it? A new artistic impression of the Milky Way galaxy was released yesterday, approximating our own sun’s position in this 100,000-light-year-wide goliath. (One light year is about 9.5 trillion

It’s no secret that your site’s ranking will be significantly improved the more links that exist on the web pointing back to you - but not just any links will do…
When the page rank technology that Google uses to rank search results became public knowledge, many inexperienced webmasters thought they had found a quick-fix solution

As we’ve mentioned in many posts, link popularity (derived from how many significant webpages link to you) is one of the best ways to achieve higher search engine ranking.
However as in most industries, there is a legitimate way to maximise backlinks…and a whole encyclopedia of illicit methods for achieving this. Unfortunately most non-IT savvy individuals

So you want to improve your site’s ranking in the major search engines but don’t understand the complexities of how it all works?
For anyone serious about really boosting their ranking, help from a professional agency is the best solution.
But if you’re looking for a few ideas on how to get started, below is a summarised

Ever noticed that little green strip in the Google Toolbar?
It’s supposed to give a clear visual indication of the page rank of the site you are on - but many have complained about the inaccuracy of the data this gadget provides.
Consumers seem generally content to trust the newly revamped PageRank reporting bar, but Search Engine