As reported by Clickz.com last week , Yahoo Search Marketing in the USA will soon change its trademark bidding rules to prevent advertisers from “keyword squatting” on their competitors’ brands (some people may know the practice better as “drafting” or “hijacking”. You can read the Clickz article about Yahoo’s trademark policy change here.
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Yahoo’s Chief Financial Officer Susan Decker has admitted that Yahoo does not have aspirations to dominate Google in the field of search. Bloomberg News has reported that Decker said that Yahoo would “be very happy to maintain our market share”.
However even that maintain-the-status-quo aspiration may be optimistic. According to data released by US-based web tracker

Here’s something new for any developers out there. The Yahoo! Developer Network has recently added a new shopping web services application program interface (API). What the hell does that mean? Well, if you’re so inclined you can use the new API to create your own applications that do things like comparison shopping and product search.

Another step has been achieved on the road to fully mobile internet access with search engine Yahoo! joining forces with mobile technology giant Motorola.
An article in the Sydney Morning Herald last week announced that Yahoo!’s content will soon be available on Motorola’s Linux-based mobile devices. This includes iRadio, a new product that can play internet

Although their ads convert relatively well, the managers of pay-per-click campaigns are not happy with the format provided by Yahoo search marketing.
Yahoo has been on the brunt of anger from internet advertisers this week over the inefficiency of its ‘Direct Traffic Centre‘ interface.
Much of the criticism of Yahoo’s search marketing services has been antagonised by