Google has recently changed their “Google Webmaster Guidelines” in a bid to “communicate more effectively with webmasters”, no biggy I hear you say. Well the change on the guidelines could have a significant impact on people that rely heavily on reciprocal links. It’s no secret to anyone that has delved into the world of SEO

As search evangelists we practice what we preach here at Found. Our typical weapon of choice when searching is Google although, in an attempt to remain impartial we will throw the odd query to Yahoo! and NineMSN/Live. You can imagine our surprise when we found these results for a search for “child care” after searching

Need your fix? Waiting with baited breath to get the inside scoop? Well, wait no longer. Here are this week’s Found Agency favourites. Interesting sites, sites that taught us something, stole our attention, sites we loved (or passionately hated) or sites we got stuck on.  We see a lot of sites in

I recently received an invitation to take part in the Beta test of Joost. If you haven’t heard the hype yet, Joost is essentially TV on demand on your computer, in fullscreen! First off, a big thank you to celebrity chef Benjamin Christie for the invitation. I’ve been trying to get one for the last

We spend our lives on the Web: client websites, their competitors’ websites, SEO peer discussion sites, other industry sites. And when the working day is done we spend a chunk of our playtime there as well… Are you curious about what has tickled our fancy? Here are some of the Found Agency

(Note: this Article was re-published in Marketing Magazine’s Digital Survival Guide 2007)
Successful marketing engages the right audience and engaging someone is often as simple as providing them with relevant information when they want it. Search marketing has proven the success of this extremely simple idea by delivering targeted text-based advertising to search engine results pages

In 2007 SEM and SEO are increasingly being incorporated in mainstream B2C marketing budgets to achieve a number of objectives including delivering cheap targeted traffic, client acquisition, lead generation and branding.
But how does search work for B2B industries? SEM has up until now had a smaller share of B2B marketing budgets with some marketer’s assuming

And website. It’s been a long time in the works, but we’ve finally got a design that’s a closer reflection of where we’re at as a company.
We tried to make things as clear and simple as possible, with big text, plenty of white-space and not too many words on a page. What do you

I really don’t envy companies trying to choose a search marketing provider. Choosing a provider for either SEO or PPC ad management can be a very important decision for your business. Get it right and the ROI effects could be business-transforming. Choose the wrong SEM and you might as well have gambled your allotted search

If so, they may want to place several more Interactive TV job ads on their site, like this one (the first that I’ve heard of). If Google is to take on Apple, Fox and other big TV players in the race to IP-TV and killer internet TV apps then they surely will need a lot