If you’ve ever had a theory on the next big business idea for Google, this article throws up some interesting conjecture.

In order to allow tiny, localised businesses to enter the world of SEM more easily, Google has released a new Adwords product, Adwords Starter. The new product is a pared-back version of standard Adwords, with far fewer advertising and targeting features.
I guess the reasoning for this product is that Google has discovered many small business

Australia’s big classified ads providers may like to take note of a recent Adwords reseller deal struck by the USA’s Verizon SuperPages.com and Google. Here’s an article detailing the deal. What is more interesting to me personally is whether any Big Classifieds firms follow suit here in Australia.

Will this ever stop? The latest figures out in the USA show that Google’s share of the search engine marketing continues to grow at the expense of its main competitors, Yahoo & MSN. The figures are not Australian (Google’s local market share is probably even bigger than in the USA) but they do point to

Here’s a tight little bundle of free software that every keen Googler probably already has in their arsenal: the Google Pack. Note the Google Video Player at the bottom right of the screen. Even amid their 30th birthday company celebrations, I’m sure the executives from Apple noted that one.

You may have seen last week that Google has released a new website, Google Finance. If you are an internet junkie and haven’t seen it, go check it out: it’s got a very nifty interface and is no run-of-the-mill internet site. Professional investors will probably be left wanting more but for retail investors it’s a

If, like me, you’re a massive fan of the Firefox web browser, then you’ll be pleased that the software actually makes some money for the people that made it. Through its association with Google (the default Firefox home page is a Google search box and there is a Google search bar for the browser), it’s

As reported by Clickz.com last week , Yahoo Search Marketing in the USA will soon change its trademark bidding rules to prevent advertisers from “keyword squatting” on their competitors’ brands (some people may know the practice better as “drafting” or “hijacking”. You can read the Clickz article about Yahoo’s trademark policy change here.
Of

Google rarely reveals operational information to its own shareholders let alone journalists, however last week it set a precedent by inviting eight journalists to spend a morning with the company’s CEO, Eric Schmidt.
This BBC report reveals what happened at the morning / lunch meeting, so far the only report that I have read. If you’re

We recently did some pay per click advertising work for a consumer website using a 1300 phone number as its domain name. What’s a “phone name” I hear some of you ask? It’s simply a 1300 or 1800 phone number that actually spells a business name / word if you look at the number keys