The Motor Vehicle Industry & Internet Marketing
If you sell motor vehicles or automotive parts in Australia, can you afford to not be visible online?
Consumers Search for Vehicles & Parts Online
- 3 out of 4 web users searching for a car dealer use a search engine to find that dealer2
- Web traffic to 'automotive' websites increased by 50% in the 14 months prior to March 2005, while traffic to 'automotive - classifieds' climbed by 110%3
- eBay Australia registered a 160% increase in the sale of cars and motorbikes during 2004 - the site now sells a car every hour4
- Australian car sales have increased by 5.5% in 2005, compared to 2004,5 but the competition is fierce
How do you make your business stand out from the crowd?
The Found Agency can construct a search engine optimisation strategy to take your website to the top of the search engine rankings, or a PPC ad campaign to drive (excuse the pun) targeted traffic to your site.
Target Your Market
PPC campaigns are ideal for businesses selling automotive parts or vehicles, as users regularly consult search engines before making a purchase.
- Car dealer websites often cost over $100k to set up and thousands to maintain6 - but a great site is only justified by great traffic and sales
- With Geo-targeting capabilities, PPC campaigns are highly effective to reach nearby customers for:
- Local dealerships
- Part suppliers
- Used cars
- National car manufacturers
- Choose who sees your ads - by city, state, country or an area specified by latitude/longitude points
- Pay only when someone clicks on your ad
- Monitor your daily spend, cost per click, and rate of conversion (i.e. sales, test drive requests etc.)
Image Ads
In addition to the standard PPC text ads on search engines, your business can also be promoted in the same fully measurable manner with targeted image ads.
- Unlike standard banner ads which are only placed on 1 generalised high traffic website, targeted image ads use keyword matching technology appear on content sites most relevant to your ad
Image ad example:
- Ideal for attracting attention, targeted image ads offer a powerful branding opportunity, and cheap alternative to banner advertising
- Image ads are charged either by CPM (cost per thousand impressions) or PPC basis - and are often one tenth of standard banner ad price
Transparent Return On Investment (ROI)
PPC campaigns allow advertisers to accurately monitor ROI by calculating the average price paid per conversion. A conversion is whatever you want customers to do while visiting your site - whether that's:
- buying or selling cars or parts
- finding a dealership in the real world
- or signing up to a mailing list.
Data is available each month, so you can monitor exactly how well your campaign is performing.
- Know the keywords users searched for before they bought that engine part
- Know which ad text attracts the most customers - and not just surfers, but customers who actually make a purchase
- Know which pages on your site keep people interested, and which ones need revamping
Ready to get your website FOUND by customers interested in Motor Vehicles? Just contact us for more details.
2. Insight Express Study for Google - 2003 (http://www.google.com/ads/metrics_auto.html)
3. Hitwise Australia Newsletter- March 2005 (http://www.hitwise.com/news/au200503.html)
4. Sydney Morning Herald, 'A matter of Clicking Your Fingers' - April 30, 2005
5. Federal Chamber of Automotive Industries, 'VFACTS Industry Summary' - September 2005 (http://www.autoindustries.com.au/sales/2005/9/)
6. See http://www.dealer.com/packages_new.esl for example dealer website quotes