Education Industry
With an increasing need for up-skilled workers, people are searching online for training and education to boost their employability.
People use the Internet to Choose Education
The Internet provides the perfect platform for potential students to compare courses and institutions.
- 85% of 17-year-old Internet users have searched for information about universities or other schools they're thinking of attending.2
- 29% of Internet users who have sought additional training or education for their career said the Internet played a crucial or important role in finding the training.3
Students are Heavy Internet Users
- The use of the Internet by teens at school has grown 45% since 2000, and large numbers of students and parents have used the Internet to search for information about universities4
- 86% of teenagers believe that the Internet helps them do better at school, and 80% of parents agree5
- 86% of university students had been online in 2002, compared with 59% of the general population6
- 89% of Internet users younger than 30 have used search engines7
You know that potential students are searching for your services online, but how do they find your website?
The Found Agency can construct a search engine optimisation strategy to get your site to the top of the search engine rankings, or a Pay-Per-Click (PPC) ad campaign to drive targeted traffic to your site.
Target Your Market
With PPC campaigns you only pay when someone clicks through to your website.
- The Geo-targeting capability of PPC is ideal for reaching customers in a specific city searching for:
- Schools
- Coaching colleges
- Training courses
- By expanding ad targeting to a state or national level, PPC forms a powerful advertising platform for:
- Universities
- Colleges and TAFES
In either case, PPC means you only pay for results.
Image Ads
In addition to the standard PPC text ads on search engines, your business can also be promoted in the same completely measurable manner with targeted image ads.
- Unlike standard banner ads which are only placed on 1 generalised high traffic website, targeted image ads use keyword matching technology appear on content sites most relevant to your ad
Image ad example:
- Ideal for attracting attention, targeted image ads offer a powerful branding opportunity, and cheap alternative to banner advertising
- Image ads are charged either by CPM (cost per thousand impressions) or PPC basis - and are often one tenth of standard banner ad price
Transparent Return On Investment (ROI)
A PPC campaign's ROI can be accurately monitored by calculating the average price paid per conversion.
A conversion is whatever you want users to do while visiting your site, say:
- signing up for a course
- filling in an online application
- requesting more information
We give you the data each month, so you know exactly how well a campaign is performing.
- Know the keywords users searched for before requesting information about a course
- Know which ad text attracts the most customers - and not just surfers, but customers who actually convert
- Know which pages on your site keep people interested, and which ones need revamping
Ready to get your website FOUND by web-users interested in Education? Just contact us for more details.
2. Ibid.
3. Ibid.
4. Pew Internet & American Life Project, 'The Internet at School' - August 2005 (http://www.pewinternet.org/PPF/r/163/report_display.asp)
5. Ibid.
6. Pew Internet & American Life Project, 'The Internet Goes to College' September 2002 (http://www.pewinternet.org/PPF/r/71/report_display.asp)
7. Pew Internet & American Life Project, 'Internet searchers are confident, satisfied and trusting' January 2005 (http://www.pewinternet.org/PPF/r/146/report_display.asppdf)