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Entertainment, Gaming & Internet Marketing

Books, Videos, DVDs and Games make up 56% of items purchased online.1

If your business is entertainment or leisure you need to excel in the Internet game.

Web-Users: An Ideal Target Market for Entertainment

  • Australia is the 8th best market in the world for Videos, DVDs and Games purchased online - with 25% of the last 3 online purchases made by Australians being Videos, DVDs or games2
  • Music makes up 18% of online purchases, and event tickets make up 12%3
  • 55% of Internet users who buy tickets for movies, plays, or sporting activities do so online4

And for Leisure

  • 64% of Internet users say they have gone online to browse just for fun, and 78% of university students have done so5
  • 34% of Internet users who say they have hobbies, pursue them online6
  • 69% of users say the Internet is a good way to entertain themselves in everyday life7

And for Gaming

  • 81% of teen Internet users play games online8
  • 70% of university students play video, computer, or online games 'once in a while,' and 65% play regularly or occasionally9
  • 46% of Internet users who ever play games do so online10

Target Your Market

  • 89% of Internet users younger than 30 have used search engines11

You know potential customers are searching for entertainment information and products online, but how can you make your website stand out from the competition? The Found Agency can construct a search engine optimisation strategy, or a Pay-Per-Click (PPC) ad campaign to drive targeted traffic to your site.

Motivated users are using the Internet to search for games and entertainment, so PPC campaigns are ideal:

  • You are only charged for ads that get results - pay only when someone clicks on your ad
  • Geo-targeting allows you to control who sees your ads - theatre goers in your city, music-lovers in your state, or gamers in your nation
  • Monitor your daily spend, cost per click, and conversion rates (i.e. sales or leads etc.),so you stay on top of your finances

Image Ads

In addition to the standard PPC text ads on search engines, your business can also be promoted in the same completely measurable manner with targeted image ads.

  • Unlike standard banner ads which are only placed on 1 generalised high traffic website, targeted image ads use keyword matching technology appear on content sites most relevant to your ad

Image ad example:


  • Ideal for attracting attention, targeted image ads offer a powerful branding opportunity, and cheap alternative to banner advertising
  • Image ads are charged either by CPM (cost per thousand impressions) or PPC basis - and are often one tenth of standard banner ad price

Transparent Return On Investment (ROI)

A PPC campaign's ROI can be accurately monitored by calculating the average price paid per conversion.

A conversion is whatever you want users to do while visiting your site, say:

  • buying an entertainment product or service
  • signing up for an entertainment newsletter
  • becoming a member of a gamers' forum

We give you the data each month, so you know exactly how well a campaign is performing.

  • Know the keywords users searched for before ordering that DVD
  • Know which ad text attracts the most customers - and not just surfers, but customers who actually convert
  • Know which pages on your site keep people interested, and which ones need revamping

Ready to get your website FOUND by web-users interested in Entertainment, Leisure, or Gaming? Just contact us for more details.

1. ACNielsen, 'Global Online Shopping Habits' - October 2005 (http://acnielsen.com/press/data_onlineshopping.shtml)
2. Ibid.
3. Ibid.
4. Pew Internet & American Life Project, 'The Internet and Daily Life' - November 2004 (http://207.21.232.103/PPF/r/131/report_display.asp)
5. Pew Internet & American Life Project, 'The Internet Goes to College' - September 2002 (http://www.pewinternet.org/PPF/r/71/report_display.asp)
6. 'The Internet and Daily Life'
7. Ibid.
8. Pew Internet & American Life Project, 'Teens and Technology' - July 2005 (http://www.pewinternet.org/PPF/r/162/report_display.asp
9. Pew Internet & American Life Project, 'Let the games begin' - June 2003 (http://www.pewinternet.org/PPF/r/93/report_display.asp)
10. 'The Internet and Daily Life'
11. Pew Internet & American Life Project, 'Internet searchers are confident, satisfied and trusting' January 2005 (http://www. pewinternet.org/PPF/r/146/report_display.asp)

The Found Agency

Call : +612 9386 2100