Industry specific search marketing info banner

The Finance Industry & Internet Marketing

With the boom in computer literacy and secure internet trading protocols, millions of consumers are searching every day for financial products and services.¹

Online market for Financial Products

41% of investors with more than $500,000 in investable assets would either move assets or directly pay a fee in order to receive Web-based consolidated wealth management services²
92% of CFOs, treasurers, and cash managers use the Internet to obtain information for financial services - including cash management, investment services, credit, foreign exchange, and capital market services³
Users in the high borrowing & disposable income age bracket of 28-39 years old are most likely to access financial services on the internet⁴
Online banking has been the fastest growing Internet activity over the last five years, with 44% of Internet users, now comfortable with some form of online banking service⁵
Of those Internet users who have made a major investment or financial decision, 22% say the Internet played a crucial or important role in the decision, and a further 26% say it played a minor role⁶

The Internet & your business

Some of the financial industries already benefiting greatly from online clientele are:

Insurance
Home loans
Banking
Investment
Debt consolidation
Financial advisors
Credit lending

However other small enterprise internet businesses such as stock tips, and online investment managing services are booming - due to the dominant preference to manage money online⁷

Finance advertising with Google

The Google search engine is an ideal site of exposure for referral traffic in online finance businesses such as:

Banking: Google refers approximately 45% of search traffic to banking sites - more than all other search engines
Brokerage: Google refers approximately 35% of search traffic to brokerage sites - more than all other search engines
Insurance: Google refers approximately 39% of search traffic to insurance sites - more than all other search engines
Venture Capital: Google refers approximately 48% of search traffic to venture capital sites - more than all other search engines

The Found Agency has qualified Adwords Professional staff, and extensive experience in constructing and maintaining successful ad campaigns on the Google search network.

The searches for financial services on Google are immense, but the Found Agency also works with other major search network advertising platforms to further promote finance businesses to buyers using other search engines.

Target Your Market

The Found Agency can construct a search engine optimisation strategy get your financial services website to the top of the search engine rankings, or a Pay-Per-Click (PPC) ad campaign to drive targeted traffic to your site.

Motivated users are using the internet to search for financial services, so PPC campaigns are ideal for financial businesses as:

You are only charged for ads that get results
Specific Geo-targeting capabilities by city, state, or country is ideal for mortgage brokers, financial advisors, and other professional services to focus on local markets and reach customers near your business
Pay only when someone clicks on your ad
Unlimited number of free impressions, ideal for branding with financially mobile, web-savvy users
Monitor your daily spend, cost per click, and rate of conversion (i.e. sales or leads etc.) so your own finances stay in healthy shape

Image Ads

In addition to the standard PPC text ads on search engines, your business can also be promoted in the same fully measurable manner with targeted image ads.

Unlike standard banner ads which are only placed on 1 generalised high traffic website, targeted image ads use keyword matching technology appear on content sites most relevant to your ad

Image ad example:

Ideal for attracting attention, targeted image ads offer a powerful branding opportunity, and cheap alternative to banner advertising
Image ads are charged either by CPM (cost per thousand impressions) or PPC basis - and are often one tenth of standard banner ad price

Transparent Return On Investment (ROI)

A PPC campaign's ROI can be accurately monitored by calculating the average price paid per conversion.

A conversion is whatever you want users to do while visiting your site, whether that's:

applying for a loan
consolidating debts
or signing up for stock tips

We give you the data each month, so you know exactly how well a campaign is performing.

Know the keywords users searched on before taking out particular loans or financial plans
Know which ad text attracts the most customers - and not just surfers, but customers who actually convert
Know which pages on your site keep people interested, and which ones need revamping

Ready to get your website FOUND by customers interested in Finance? Just contact us for more details.

1. Sys.con Media Research (http://www.sys-con.com/read/filter/sys-con.htm)
2. Spectrum Group, published by Clickz Internet Stats - April 2002 (http://www.clickz.com/stats/sectors/finance/article.php/5961_1014001)
3. Clickz, 'Financial professionals increasing net use' - April 2001 (http://www.clickz.com/stats/sectors/professional/article.php/752341)
4. Pew Internet & American Life Project, 'Online Banking 2005' - September 2005 (http://www.pewinternet.org/PPF/r/149/report_display.asp)
5. Ibid.
6. Pew Internet & American Life Project, 'Use of the Internet at Major Life Moments' - August 2002 (http://207.21.232.103/PPF/r/58/report_display.asp)
7. Clickz, 'More small businesses going online' - May 2005 (http://www.clickz.com/stats/sectors/small_enterprises/article.php/387341)