Professional Services & Internet Marketing
Online market for Professional Services
- 84% of internet users have used search engines - and on any given day 56% of those online use search engines2
- 68% of users say that search engines are a fair and unbiased source of information for locating professional contacts3
- 92% of CFOs, treasurers, and cash managers use the Internet to obtain information about professional services4
- 62% of users are not aware of a distinction between paid and unpaid search results5
The Internet & your business
- Some of the professional industries already benefiting greatly from online clientele are:
- Legal
- Accounting
- Consulting
- IT
- Marketing
- More than 74% internet users conducted searches for local services online last year, and 45% of all local searches were performed with the intent of finding a business6
Target your markets
The Found Agency can construct a search engine optimisation strategy to take your professional services website to the top of the search engine rankings, or a Pay-Per-Click (PPC) ad campaign to drive targeted traffic to your site.
Motivated customers are already using the internet to search for professional services, and PPC campaigns are an ideal way to capture some of this market.
- Specific Geo-targeting capabilities by city, state, or country is ideal for accountants, lawyers, marketers, and other professional services to focus on local markets and reach customers near your business
- Pay only when someone clicks on your ad
- Gain an unlimited number of free impressions, ideal for improving branding with financially mobile, web-savvy users
- Monitor exactly your daily spend, cost per click, and rate of conversion (i.e. sales or leads etc.)
The Found Agency has qualified Adwords Professional staff, and extensive experience in constructing and maintaining successful ad campaigns on the major search networks.
Image Ads
In addition to the standard PPC text ads on search engines, your business can also be promoted in the same fully measurable manner with targeted image ads.
- Unlike standard banner ads which are only placed on 1 generalised high traffic website, targeted image ads use keyword matching technology appear on content sites most relevant to your ad
Image ad example:
- Ideal for attracting attention, targeted image ads offer a powerful branding opportunity, and cheap alternative to banner advertising
- Image ads are charged either by CPM (cost per thousand impressions) or PPC basis - and are often one tenth of standard banner ad price
Transparent Return On Investment (ROI)
A PPC campaign's ROI can be accurately monitored by calculating the average price paid per conversion.
A conversion is whatever you want users to do while visiting your site, say:
- requesting more info about your business
- committing to a contract or service
- or signing up to your mailing list
We give you the data each month, so you know exactly how well a campaign is performing.
- Know the keywords users searched on before utilising a particular service or outlet
- Know which ad text attracts the most customers - and not just surfers, but customers who actually convert
- Know which pages on your site keep people interested, and which ones need revamping
Ready to get your website FOUND by customers interested in Professional Services? Just contact us for more details.
2. Pew Internet & American Life Project, 'Internet searchers are confident, satisfied and trusting' January 2005 (http://www.pewinternet.org/PPF/r/146/report_display.asp)
3. Ibid.
4. Clickz, 'Financial professionals increasing net use' - April 2001 (http://www.clickz.com/stats/sectors/professional/article.php/752341)
5. 'Internet searchers are confident'
6. Kelsey Group, published by Internet World Stats - September 2004 (http://www.internetworldstats.com/articles/art070.htm)