The Property Industry & Internet Marketing

Online market for real estate

• Usage of online real estate sites in Australia increased by nearly 90% in the past two years²
• More than 74% of Internet users conducted searches for local services online last year, and 45% of all local searches were performed with the intent of finding a business³
• Users in the high borrowing & disposable income age bracket of 28-39 years old are most likely to access real estate services on the internet⁴

The Internet & Your Business

• Some of the property related businesses already benefiting greatly from online clientele are:
• Estate agents
• Home loans
• Banking
• Real estate companies
• Developers
• Local consumers with Internet access use search engines to find businesses 22% more often than printed Yellow Pages⁵

Real Estate Advertising on Search Engines

The search engine is an ideal site of exposure for referral traffic to the property industry:

• Search marketing can target users by location, allowing you to reach home buyers and sellers specifically within your service area(s)
• This delivers highly-qualified and targeted traffic to your site
• A recent study showed that 41% of real estate agents use search marketing now. An additional 33% will begin using the medium in the next twelve months⁶

The Found Agency has qualified Adwords Professional staff, and extensive experience in constructing and maintaining successful ad campaigns on the Google search network.

The searches for real estate on Google are immense, but the Found Agency also works with other major search network advertising platforms to further promote property businesses to buyers using other search engines.

Target Your Market

The Found Agency can construct a search engine optimisation strategy to get your property related website to the top of the search engine rankings, or a PPC ad campaign to drive targeted traffic to your site.

Motivated users are using the internet to search for real estate information and services, so PPC campaigns are ideal for the property industry as:

• You are only charged for ads that get results
• Specific Geo-targeting capabilities by city, state, or country is ideal for local agents, property management, and other professional property services to focus on local markets and reach customers near your business
• Unlimited number of free impressions, ideal for branding with financially mobile, web-savvy users
• Monitor your daily spend, cost per click, and rate of conversion (i.e. sales or leads etc.) so your own finances stay in healthy shape

Image Ads

In addition to the standard PPC text ads on search engines, your business can also be promoted in the same fully measurable manner with targeted image ads.

• Unlike standard banner ads which are only placed on 1 generalised high traffic website, targeted image ads use keyword matching technology to appear on content sites most relevant to your ad

Image ad example:

• Ideal for attracting attention, targeted image ads offer a powerful branding opportunity, and cheap alternative to banner advertising
• Image ads are charged either by CPM (cost per thousand impressions) or PPC basis - and are often one tenth of standard banner ad price

Transparent Return On Investment (ROI)

A PPC campaign can be accurately monitored for ROI by calculating the average price paid per conversion.

A conversion is whatever you want customers to do while visiting your site, whether that's:

• contacting a real estate agent
• enquiring about a particular property
• or signing up for property mailings on an area or suburb

We give you the data each month, so you know exactly how well a campaign is performing.

• Know the keywords users searched for before requesting info or finding a suitable property
• Know which ad text attracts the most customers - not just surfers, but customers who actually convert
• Know which pages on your site keep people interested, and which ones need revamping

Ready to get your website FOUND by customers interested in Real Estate? Just contact us for more details.