The Retail Industry & Internet Marketing
If your business involves any kind of retail outlet, you need to be thinking about its online presence.
The Rise & Rise of Online Shopping
- 87% of Australians have purchased products using the Internet, with 53% of Australians making a purchase in the last month2
- Australians spent $617.1 million in e-commerce sales using Visa cards alone during March 2005, compared to $446.9 million in March 2004 - this makes us the third biggest online shoppers in the world. (64% of Australians most often use Visa cards for online shopping.3)
- eBay recorded a 110% jump to $600 million in the total value of goods traded in Australia throughout 2004. This made the Australia-New Zealand operations the company's fifth largest.4
- 41% of Australians businesses take online orders, up from 39% last year5
Top 5 E-commerce Countries March 2005
| Country | Online Transactions on Visa Cards March 2005 (AU$) | Increase Compared to March 2004 (%) |
| USA | $11.6 Billion | 37% |
| UK | $2.9 Billion | 48% |
| Australia | $617.1 Million | 38% |
| Canada | $534.4 Million | 101% |
| Japan | $376.7 Million | 39% |
The Importance of Search Engines
- 84% of internet users are comfortable with search engines - and on any given day 56% of people online use search engines6
- 68% of users say that search engines are a fair and unbiased source of information7
The Internet has become the media of choice for researching products before making a purchase. Your business can capitalise on this trend by becoming visible to people already motivated and searching for your product.
The Found Agency has qualified Adwords Professional staff, and extensive experience in constructing and maintaining successful ad campaigns on the major search networks.
Target Your Market
The Found Agency can construct a search engine optimisation strategy get your website to the top of the search engine rankings, or a Pay-Per-Click (PPC) ad campaign to drive targeted traffic to your site.
PPC campaigns only charge for ads that get results.
- The Geo-targeting capability of PPC is ideal for reaching nearby customers in local market retail business such as:
- Clothing & apparel
- Jewellery
- Toys
- Gardening
- Sports equipment
- By expanding ad targeting to city, state, country level, PPC also forms a powerful advertising platform for:
- Books, CDs, DVDs
- Electronics
- White goods
- Home Appliances
- Furniture
In either case, PPC means you only pay when someone clicks on your ad - you can constantly monitor daily spend, cost per click, and rate of conversion (i.e. sales or leads etc.)
Image Ads
In addition to the standard PPC text ads on search engines, your business can also be promoted in the same fully measurable manner with targeted image ads.
- Unlike standard banner ads which are only placed on 1 generalised high traffic website, targeted image ads use keyword matching technology appear on content sites most relevant to your ad
Image ad example:
- Ideal for attracting attention, targeted image ads offer a powerful branding opportunity, and cheap alternative to banner advertising
- Image ads are charged either by CPM (cost per thousand impressions) or PPC basis - and are often one tenth of standard banner ad price
Transparent Return On Investment (ROI)
A PPC campaign's ROI can be accurately monitored by calculating the average price paid per conversion.
A conversion is whatever you want users to do while visiting your site, say:
- viewing product specifications
- requesting more info
- making an online purchase
- or signing up to your mailing list
We give you the data each month, so you know exactly how well a campaign is performing.
- Know the keywords users searched on before buying particular brands and products
- Know which ad text attracts the most customers - and not just surfers, but customers who actually convert
- Know which pages on your site keep people interested, and which ones need revamping
Ready to get your website FOUND by customers interested in Retail? Just contact us for more details.
2. ACNielsen, 'Global Online Survey' October 2005 (http://acnielsen.com/press/data_onlineshopping.shtml)
3. Ibid.
4. Sydney Morning Herald, 'A matter of Clicking Your Fingers' - April 30, 2005
5. BRW, 'Cyber Sales, Reality Profit' - October 6, 2005
6. Pew Internet & American Life Project, 'Internet searchers are confident, satisfied and trusting' January 2005 (http://www.pewinternet.org/PPF/r/146/report_display.asppdf)
7. Ibid.