Technology, Communications & Internet Marketing
As you may expect, technology consumers are generally intelligent and web-savvy, and tend to research products or services online before making a purchase.
The Market is Growing and Internet Leads the Way
- 48% of computer hardware and software and 13% of all consumer electronics are sold online2
- 87% of Australians have purchased something over the Internet, with 53% of Australians making a purchase in the last month3
Telecommunications and Search
Technology and Business to Business
Search engines are used for all stages of purchasing. Of the users searching for B2B technology options:
- 57% use Internet search to become aware, or learn more about products and technology
- 44% use it to establish product needs
- 52% use it compare prices for products and services
- 50% use it to decide on a product or brand4
The Internet is Changing the Shape of Media & Communications
- Blog readership grew by 58% in 20045
- While major transformations have already taken place, experts predict that the biggest changes that the Internet will bring in the next 10 years will be in news organizations and publishing6
Tech-savvy consumers are changing the shape of the very competitive technology and communications markets, so how can you make sure your site is visible? The Found Agency can construct a search engine optimisation strategy to get your website to the top of the search engine rankings, or a Pay-Per-Click (PPC) ad campaign to drive targeted traffic to your site.
Target Your Market
With a PPC campaign you only pay when someone clicks through to your site:
- The Geo-targeting capability of PPC is ideal for reaching technology customers. Specify your target city for:
- Technology service and repairs
- IT consulting
- Or expand ad targeting to the state or national level for:
- Computer hardware and software sales
- Communications products and services
- ISPs
- Mass communications
Wherever you decide to display your ads, PPC means you only pay for results.
Image Ads
In addition to the standard PPC text ads on search engines, your business can also be promoted in the same fully measurable manner with targeted image ads.
- Unlike standard banner ads which are only placed on 1 generalised high traffic website, targeted image ads use keyword matching technology to appear on content sites most relevant to your ad
Image ad example:
- Ideal for attracting attention, targeted image ads offer a powerful branding opportunity, and cheap alternative to banner advertising
- Image ads are charged either by CPM (cost per thousand impressions) or PPC basis - and are often one tenth of standard banner ad price
Transparent Return On Investment (ROI)
A PPC campaign's ROI can be accurately monitored by calculating the average price paid per conversion.
A conversion is whatever you want users to do while visiting your site, whether that's:
- Purchasing a communications product online
- Signing up for a tech newsletter
- Creating a user account for your media site
We give you the data each month, so you know exactly how well a campaign is performing.
- Know the keywords users searched for before buying that external hard drive
- Know which ad text attracts the most customers - and not just surfers, but customers who actually convert
- Know which pages on your site keep people interested, and which ones need revamping
Ready to get your website FOUND by customers interested in Technology or Communications? Just contact us for more details.
2. Forrester Research, 'The State of Retailing Online' published by Google - Spring 2005 (http://www.google.com/ads/metrics_tech.html)
3. 'Global Online Shopping Habits'
4. Google (http://www.google.com/ads/metrics_entech.html)
5. Pew Internet & American Life Project, 'The State of Blogging' - February 2005 (http://www.pewinternet.org/PPF/r/144/report_display.asp)
6. Pew Internet & American Life Project, 'The Future of the Internet' - September 2005 (http://www.pewinternet.org/PPF/r/145/report_display.asp)