Main benefits of Pay Per Click advertising
Pay per click advertising lets you connect with your ideal customers – those who are already seeking your products or services. And you only pay when someone clicks on your ad!
Only pay for ads that get results
Unlike traditional advertising, where campaigns can be extremely broad (such as billboards) or slightly more targeted (such as trade magazine advertising), with PPC ads you only pay when traffic is actually delivered to your website. You only pay when someone is interested enough in your ad to actually click on it and go through to your website. This means you’re not wasting money attracting eyeballs that aren’t going to convert and your return on investment can be much higher.
Deliver traffic where you want it
PPC ads can “deep link” to whichever page of your website is most relevant to the keyword a user has searched for. If you’re an online retailer you don’t want a customer who searches for “bathroom mirrors” landing on the “outdoor heating” page. PPC gives you control over where visitors will land on your website, and you can even develop specific “landing pages” just for your PPC campaigns.
Geo-targeting
Not only are your ads only displayed to people searching on your keywords, they can also be targeted to appear only to people located in the places you do business. You can target your ads to a particular country, state, city, distance from a geographic point or even freeform area marked by latitude and longitude points.
Data, data, data
PPC campaigns generate a lot of data, with two main purposes:
- Accurately tracking your return on investment (ROI). With conversion tracking installed on your website, you can see exactly how many visitors from PPC traffic resulted in conversions (sales, leads, sign-ups etc.). This means you can calculate your cost-per-conversion and your ROI. If you’ve been using traditional advertising until now, you’ll be amazed at the ROI on a well constructed paid search campaign.
- Delivering keyword data for an SEO campaign. Not only can you see how many conversions you received from PPC traffic, but also what the users were searching for when they came to you site and either converted into a sale or not. This keyword data is extremely useful in creating an effective seo campaign.
Learn more about Paid Search
"We increased our ROI by 490% in one month through paid search"
Linda Michael, eCommerce Account Manager, CA (Pacific) Pty Ltd
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