CA (Pacific) Pty Ltd + Paid Search by Found Agency
“We increased our ROI by 490% in one month through paid search”
- Linda Michael, eCommerce Account Manager, CA (Pacific) Pty Ltd
CA (Pacific) Pty Ltd are leaders in internet security, anti-virus, anti-spam, anti-spyware and firewall products and support.
The Approach
- In early 2007 Found Agency took over Paid Search management for CA (Pacific) Pty Ltd's Home and Small Office Store.
- Found Agency developed a new Paid Search campaign from scratch, using large numbers of keywords and ad groups and writing highly targeted, enticing ad copy.
The Results: increased ROI by 490%
- Through intelligent bid-management and holistic campaign management, clicks had increased by 265% after one month
- While the spend had also increased, the overall return on investment had increased by 490%.
Paid search is a cost-effective advertising medium
As the CA (Pacific) Pty Ltd case demonstrates, pay-per-click advertising can be a very cost effective advertising medium and deliver targeted, qualified traffic that results in sales. To find out how Found Agency can manage your Paid Search, contact us.
