Club Med + Paid Search by Found Agency
“Found Agency reduced our cost-per-click by 32% and increased traffic by 45% with no additional spend over competing agency”
- Cecile Schmitt, Internet Marketing Executive, Club Med.
Club Med is one of the world’s best known holiday brands, with over 90 villages in 40 countries and 1.55 million members worldwide. Listed on the Paris stock exchange, Club Med turns over in excess of 1,600 million euros a year.
The Approach
- In mid-2006 Found Agency was invited to compete in a 3 month trial with a competitor agency to gain the best cost-per-acquisition (CPA) for Club Med Australia.
- We built an extensive PPC campaign from scratch, incorporating very large numbers of targeted keywords and ad groups, and writing and refining enticing ad copy.
- We continued to refine the campaign and managed bids to reduce CPA below that of the competing agency.
The Results: increased traffic by 45% for the same spend
- Since taking over the campaign from the competitor agency we have reduced the cost per click price by 32%
- Compared to the competing agency, we have increased Paid Search traffic to the Club Med site by 45% for the same spend
- Club Med continues to be a valued client
Found Agency are Paid Search experts
As the Club Med experience demonstrates, we’re committed to providing the most cost-effective and comprehensive Paid Search campaign management in Australia. To find out how Found Agency can manage your Paid Search, contact us.
