Flowers for Everyone + Paid Search by Found Agency
“Our return on investment increased by 143% in 10 months”
- Ryan Primrose, Managing Director
Flowers for Everyone sell flowers online throughout Australia. They offer blooms for all occasions including weddings, funerals, anniversaries and corporate needs. They have also supplied flowers to the Australia Record Industry Awards (ARIAs) for a number of years.
The Approach
- Found Agency started managing Flowers for Everyone’s paid search campaign towards the end of 2005.
- We commenced writing enticing ads, using carefully researched keywords and ongoing account optimisation.
The Results: Cost per conversion dropped by 78%
- PPC traffic has increased 85% since campaign launch
- Because this traffic consists of targeted customers who are actively looking to purchase flowers online, while the traffic has increased, the cost per conversion has dropped 78% since the campaign began.
Paid Search means targeted traffic
More people click on Paid Search ads like this because they represent exactly what they're searching for. The traffic is qualified because you know someone searching for "online florist sydney" is very likely to be interested in buying flowers in Sydney. The Flowers for Everyone experience demonstrates Found Agency's ability to manage a Paid Search campaign and deliver very effective return on your ad spend.
