Hartman Thomas + Paid Search by Found Agency
“Over a 7 month PPC campaign Found Agency increased our enquiries by 42% from the same ad spend”
- Craig Hartman, General Manager, Hartman Thomas
Hartman Thomas are leaders in OH&S, Workers Compensation and risk management for Australian businesses. Their clients include AGL, Suncorp and the Mirvac Group.
42% increase in conversions
Found Agency began managing Hartman Thomas’ paid search campaign in late 2006 and immediately began delivering targeted customers to the site. Hartman Thomas’ main metric for conversions is customer enquiries. By using targeted keywords, quality ad creative and fine-tuning account management, Found Agency was able to deliver a 42% increase in customer enquiries to the Hartman Thomas website while maintaining the same spend.
Cost per conversion reduced by 48%
Over this same period, by carefully managing bids, keywords and ad copy we were able to reduce the actual cost per conversion by 48%.
Targeted traffic through paid search
This illustrates the ability of paid search to deliver the right users to your site – customers who are interested in your products or services – and deliver them very cost effectively. It’s not enough to simply deliver traffic to your website, you want customers who will convert – whether that means, enquires, sales or newsletter sign-ups. The Hartman Thomas experience shows Found can manage a Paid Search campaign that does just that.
