Our Search Marketing Approach: Creative, Innovative, Energetic.

Our Paid Search Management Process

1. Current Campaign Audit

For those currently running a paid search campaign, we'll look over your historical data for opportunities; we may recommend minor revisions or a rebuild. So far we've improved every campaign we've ever taken over, and our experienced campaign managers pride themselves on top results.

2. Competitive Analysis

We review the strategy, habits, and maximum bids of your competition. This allows us to identify obvious competitors in your industry, and those bidders outside your industry offering products or services that overlap your targeted keywords. 

3. Online Market Analysis

In traditional advertising campaigns, this section is where the media department works. Found Agency matches your target audience with the audience of a keyword and then develops a bidding strategy to get you in front of them.

4. Keyword Research & Analysis

As in natural search optimization, the right keywords are critical to the success of your business and our campaign. We identify search queries specific to your market when we analyse proposed keywords. And just like in natural optimisation of your website, our trademark research is important in ensuring you don't waste time & money on terms that don't convert to business.

5. Ad Creative

How much creativity can you fit inside one of those little boxes? The short answer is a lot. It has to work. And much like last week's news, ad copy can get stale. We know how to keep your messages fresh and your promotions lively with as little as 70 characters of text.

The copywriting necessary for pay-per-click ads requires product insight and 'action'. In a very small amount of copy, our copy writers grab your customers' attention, convince them you have what they are looking for and encourage them to click now. It takes finesse, flair, skill and our dedication to deliver the best results every time.

When it works, click-through rates can be over 50%. Compare this to industry standards of approximately 1 - 5%, and you can begin to see the value of intelligently crafted ad copy.

6. PPC Financial Management

One of the biggest challenges of taking on a PPC campaign alongside other advertising you may be engaged in, is keeping track of your budget. Without careful tracking, a business can bleed through its budget in days, sometimes hours, instead of the weeks originally intended. Our dedicated account managers constantly monitor your spend levels to quickly spot signs of trouble, and make adjustments before your account is empty.

And best of all, we monitor your competition's spend levels. Where we can (and it's possible in most instances) we force your competitors to spend the maximum amount per click (max CPC), while keeping your costs at the barest minimum.

Effectively, we can burn your competition's ad budget faster than yours. We NEVER unethically click on their ads ... we just work smarter using our innovative internet marketing strategy to make your dollars go further than theirs.

Want some real-life examples? Contact us and we'd be happy to show you.

7. Campaign Management

Hand-in-hand with money management is the overall management of each campaign. Maybe your customers prefer to shop at night or on the weekends. Is it a lunch crowd? Our account managers can adjust your campaign to spend strong at peak times, getting you prime real estate with your target audience ... and when they aren't online, you don't have to be either.

8. Ad Creative & Keyword Conversion Analysis

As your campaign develops, the ad results (and your customers) will start to show some tendencies. Some specific keywords and ad creative will result in high conversion rates (sales, newsletter sign-ups, new business referrals), others won't. After this tangible data has accrued, Found Agency will actively monitor and manage your campaign to make the subtle adjustments necessary for better conversions.

We'll do the work and you'll see the conversions.