How does Found Agency manage my Paid Search?
Found Agency provide a comprehensive outsourced PPC ad management solution.
Benchmarking and competitor analysis
We will do a full assessment of your website and your industry to develop a comprehensive paid search campaign. We have experience managing paid search for clients in a range of verticals, so we know a lot about a lot of mainstream and niche topics. However, if your business is underwater weddings, we’ll do the research and find out where the aqua marriage market is at and which keywords and ads will deliver traffic that gets results.
Keyword generation and monitoring
An important part of a good PPC campaign is choosing the right keywords – keywords that not only deliver traffic, but conversions as well. We develop very comprehensive lists of keywords that target consumers in various stages of the buying cycle depending on the goals for your campaign. We then monitor and update this keyword list as the campaign develops and more data is gathered.
Ad copy-writing
Writing a compelling ad with around 95 characters worth of text is an art form. Our paid search campaign managers have experience writing ads that generate great click through rates. And as the click through rate increases, the amount you need to bid decreases - so you get double the benefit of great ad copy.
Bid management
We actively work to make the most of your campaign budget each month. With PPC ads it’s not just the amount you bid that determines where your ad is displayed, it also has to do with factors such as ad and landing page relevancy, as well as the historical click through rate of the ad. Our PPC campaign managers are experienced at delivering the most clicks for the best value bids. We also use custom software developed in-house to help with bid-management.
"Found Agency increased our PPC traffic by 65% from the same ad spend in just 5 weeks!"
Andy Cho, Webmaster, LG
See more case studies >