How does Found Agency manage my SEO?
Found Agency provides full-service search engine optimisation through a comprehensive approach, tailored to your website.
Benchmarking, on-page and off-page analysis
Our first step is to take a good look how “search engine friendly” your site is. This involves a host of factors to do with your site’s information architecture, content, coding and other factors such how many links are pointing at your site from other sites (inbound links). We also assess your competitors’ SEO strategies.
Keyword targeting
There’s not much point getting your site to rank for keywords that don’t produce conversions. Consumers search for various keywords at different points along the buying cycle. For example, someone shopping for a hard drive might search for “cheap external hard drives”, “cheap Seagate hard drives”, “500GB 3.5 inch Seagate hard drive”, as they get closer to purchasing. We provide a holistic SEO strategy that targets various strategic keywords that deliver traffic and conversions for your site.
Link building
One of the most important factors that search engines take into account when ranking a website is how many good quality inbound links the site has pointing to it. We can source links from a huge number of websites across a large variety of verticals.
Recommendations and consulting
While we don’t generally make changes to your website for you, we can provide detailed SEO recommendation documents for your developers to assist in making your site more search engine friendly.
Content generation
We can provide an outsourced content writing service to create quality web content that’s relevant to your users. This enhances the relevancy of your website in both the eyes of your users and the search engines.
Analysing and refining strategy
The great thing about online marketing is the data it generates. As an SEO campaign develops further data is generated around keyword targeting and effective campaign strategy and this is used to build the campaign further. It’s also particularly useful to take data from a PPC campaign and use to further hone your SEO strategy.