What is Paid Search (pay per click) advertising?
Paid Search advertising means targeted, qualified traffic. Fast. With pay-per-click (PPC) your ads appear to the most targeted consumers available – those actively seeking your product or services.
Pay-per-click (PPC) advertising is just that – you pay every time someone clicks on your ad and is taken through to your website. The ads appear alongside the natural (or, “organic”) listings on a search engine results page (SERP) when someone searches for your keywords. On Google (Adwords), Sensis (Bidsmart) and Yahoo! and NineMSN (Yahoo! Search Marketing, formerly Overture) these PPC ads (or “sponsored results”) appear both down the right hand side and at the top of the SERP.
The ads are displayed on an auction model; advertisers bid on their selected keywords and the highest bidding ads - together with a number of other factors - appear first.
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