Why outsource Paid Search (PPC) ads instead of self-management?

Although some businesses choose to self-manage PPC campaigns, more are using expert agencies. Why? Generally speaking, expert agencies will deliver far superior results – without the headache of day-to-day campaign management.

Pay Per Click ad management, while accessible to everyone, is actually more sophisticated than many amateurs realise. It’s a bit like poker. We all know the rules – but would you do well against professional players at the World Poker Championship? Probably not.

Our outsourced PPC solution offers:

Complete set-up of multiple paid search accounts
Creation of adgroup matched keyword databases
Copy writing of targeted high-CTR text ads
7-day human monitoring of campaigns
Customised in-house developed bid management and campaign analysis software
Bid gap analysis and bid trapping (i.e., makes competitors pay more per click for similar ads)
Sophisticated campaign strategies that will maximise your ad spend value and knock out competitors.

All of this comes as part of an outsourced internet marketing agreement – saving you in-house resourcing costs of hardware, software, staffing and time. In a global economy where businesses are becoming increasingly specialised, we have the expertise (backed up by our fantastic track record) to maximise website traffic and allow you to concentrate on running your business.

In consultation with you, we will develop a plan suitable for your online marketing budget. From there you can turn over the daily grind of campaign management to our dedicated team of qualified online advertising professionals.

Supported by bid-management technology, we have established expertise in the field of internet marketing, and developed close relationships with the major search engines. This means we optimise the returns on your online marketing spend, so you can optimise your business.