Little Known Advertising Facts

Here we ask you to think about your responses to advertising generally from an advertiser's point of view, and examine some of the key differences between traditional advertising methods and internet advertising.

• Commercial radio audience statistics are still generated from antiquated methods which require a sample audience to record what they listen to in a log book each day.
• Would you write down exactly what you listened to?
• Even then, how would you know who is listening attentively?
• Most people who buy a newspaper read less than half of it, only digesting sections that are most relevant to them.
• How can you know exactly how many people have seen the page with your ad on it?
• Many people have their radios on all day, but are engaging in an activity psychologists have called passive listening. This means they are aware of constant sound, but not really concerned by its content.
• How much would you be willing to pay for this kind of exposure?
• Advertising campaigns that work on television usually take multiple attempts to work out the most successful product image and program placement. Whether they work or not, TV ads are not cheap.
• Would you prefer to know which ads work immediately, and not waste money on those that don't increase sales?
• With pay-per-click advertising, you only pay when a user actively seeks out your product. You pay nothing for ads that don't work, and can decide exactly how much you're willing to pay for ads that do.