CPC Banner Advertising

Here we explain Google's image ads before the next set of tips compares image ads with banner advertising:

• As an alternative to placing your banner/image ads on specific high traffic websites, you can also consider placing your ads on a variety of related websites through the Google content matching service for image ads.
• The difference between this model and standard banner advertising is that Google's image ads are precisely targeted to the content of a publisher's web page using the AdWords contextual advertising technology.
• Advertisers are able to target their image ads by selecting keywords related to their product, which is then used to match the image ads to related content on web pages where the ads appear.
• Running a combination of image and text ads expands the online marketing channels for your business, and offers the potential for increased revenue.
• You can calculate on an ad-by-ad basis which text ads and image ads serve your business better, and optimise the campaign accordingly.
• Ideal for attracting attention, targeted image ads offer a powerful branding opportunity, and cheap alternative to banner advertising.
• Image ads are charged on either a CPM (cost per thousand impressions) or PPC basis - and are often one tenth of standard banner ad price.